RETAIL: THE ADVANTAGES OF INTEGRATED SOFTWARE IN THE DIGITALIZATION PROCESS
The digitalization path of the retail world, starting from 2020, has experienced a strong acceleration. And this happened especially , a country that as we all know all too well was among the first to be affected by the Coronavirus, with the retail sector suffering a huge impact during the very hard spring months. The response of the sector has in many cases been to offer new solutions to ensure business in any situation dynamic business central.
Hence the strong growth of e-commerce also in retail trade , with companies that in a few weeks have gone from not having an online store to guaranteeing same-day deliveries subject to purchase on their portal. As the supply of online products has grown, there has been a parallel and even stronger increase in demand, with retailers increasingly moving towards the cloud on the one hand and automation (from logistics to sales) on the other.
This rapid advancement in the e-commerce world has inevitably also led to important steps forward in the digitization of physical points of sale : in fact in recent months the advantages of simplifying internal processes, from those related to personnel have been fully understood. to get to document management and security.
The ideal solution for today’s and tomorrow’s retail: integrated software
A sector characterized by a high number of competitors, against a marginality that is in most cases low. In the retail world, starting from these two fundamental assumptions, it is necessary to move strategically in each area to ensure concrete competitive advantages , at the level of small shops as well as at the level of the largest companies.